Strategic Growth Marketing for Solar Recycling & Decommissioning

Generate more qualified commercial leads with SEO, paid search, and event-driven campaigns built for technical buyers.

Generate more qualified commercial leads with SEO, paid search, and event-driven campaigns built for technical buyers.

Home / Services / Solar Recycling Digital Marketing Services

What We Do (and why it works in this market)

You’re not selling consumer products—you’re selling trust, compliance confidence, and operational credibility to technical buyers. We build digital systems that support long sales cycles and high-stakes decisions.

Outcomes we drive:

More qualified inbound leads from commercial/utility-intent searches
Stronger credibility for municipalities, EPCs, and enterprise procurement teams
Better visibility before and during major industry events
Clear positioning across recycling, decommissioning, and value recovery services

Our Growth Process

Step 1: Market + Competitor Gap Analysis

We map how competitors position themselves, what they rank for, and where your offer can own the conversation.

Step 2: Positioning + Messaging System

We clarify what you do (and what you don’t), who you serve, and how you reduce risk for buyers—then turn that into copy that converts.

Step 3: Build the Demand Engine (SEO/AEO/GEO + Content + Paid)

Technical SEO, AI-search visibility, content production, and paid search/META campaigns built around commercial intent and retargeting.

Step 4: Optimize + Report + Scale

We track what’s working, cut what isn’t, and scale the channels producing qualified opportunities.

Let’s Build Your Next Growth Channel

If you’re in commercial solar panel recycling, solar decommissioning, or PV value recovery, we can help you build a digital presence that wins trust and generates demand—without fluff.

Our Services Are Standard. Our Industry Knowledge Isn’t.

Most marketing firms can run ads or publish blogs. The difference is knowing what actually moves the needle in this industry—where the buyer journey is longer, the stakeholders are technical, and credibility matters as much as visibility.

After three years supporting a leading player in commercial solar recycling and decommissioning, we’ve learned the patterns many agencies miss: how prospects search, what language procurement teams trust, what content reduces friction in the sales process, and how to connect event-driven spikes (like CLEANPOWER and RE+) to measurable pipeline afterward.

Here’s what we support—built specifically for commercial and utility-scale decision-makers:

Website Design + Development

We build fast-loading, technical, conversion-focused websites that communicate capability clearly and guide decision-makers to the next step—without burying the offer in generic “green” messaging.

SEO / AEO / GEO

We help you rank in Google, show up in AI answers, and capture regional intent by targeting commercial-intent terms, structuring content for modern search experiences, and building location-aware pages that support multi-state operations.

Recent Performance Highlight: We increased organic impressions and organic clicks by 50% between July 31 and December 31, 2025, based on Google Search Console data.

Content + Blog Creation

We create content that drives authority and sales enablement—answering the questions buyers ask before they request a quote, supporting procurement diligence, and giving your sales team assets they can actually use.

Positioning + Messaging

We bring clarity for technical buyers by differentiating recycling vs. decommissioning vs. value recovery, defining what you accept (and don’t), and communicating your process in a way that builds trust quickly.

Competitor & Keyword Gap Analysis

We identify what’s missing and where to win by mapping where competitors outrank you, where they’re vulnerable, and which pages/content you need to close the gap and capture demand.

Paid Search

We run paid search to capture high-intent commercial queries, building campaigns around bottom-of-funnel intent with landing pages and tracking that prioritize qualified inquiries—not vanity clicks.

Event Support

We use Meta for retargeting and event-driven visibility—not random awareness—keeping you in front of decision-makers while they evaluate options and creating repeated touchpoints that support conversion. Trade shows and conferences create short windows where attention spikes—and most companies waste it by running generic ads before the event and going silent afterward.

We’ve run successfull pre-event, during-event, and post-event campaigns for: CLEANPOWER • RE+ (RE Plus) • Solar Summit • Intersolar

Typical outcomes we aim for:

Increased booth traffic and higher-quality conversations (not just “more impressions”)
Stronger retargeting pools built from real event interest
Post-event follow-up that converts—so leads don’t die in someone’s inbox
Clear reporting that ties event spend to pipeline activity

We are extremely satisfied with all aspects of Sublyme Digital. Whenever our company has an idea or inquiry we hear back instantly with useful and insightful thoughts and applications. Our website traffic has tripled since we began with their team. Adcomm and Sublyme Digital handle our account 24/7 as if they are our employees. I would refer them to anyone looking for top quality websites and services. Thank you to your whole team.”

– Joseph Iovino, COO/CFO XTECH Pads

“Our website traffic has tripled since we began with their team. I would refer them to anyone looking for top quality websites and services. Thank you to your whole team!”

– Joseph Iovino, COO/CFO XTECH