Exploring Google Analytics 4: Key Updates and Enhancements
As marketers and web-analysts, we understand that having the latest version of Google Analytics is essential to short and long term success online. If you aren’t measuring analytics you can’t manage and make strategic data driven adjustments and decisions. We also understand that for many keeping up with all of the new features can be cumbersome and time consuming. So, in this post, we’re going to walk through some of the changes in Google Analytics 4 (GA4) and how they can help you learn more about your website traffic!
For those unfamiliar, Google Analytics is the most widely-used analytics platform worldwide. It started out as a simple web tool for measuring traffic, but has since evolved into an all-encompassing data solution for marketers and businesses.
GA4 is the latest version of Google Analytics It’s a complete rewrite of GA3 which means there are many new features that you’ll want to know about! GA4 is built on a new technology stack that brings incredible power and flexibility to users across all industries and experiences.
This means you can now do things like:
Build custom dimensions for your data collection needs—including custom metrics, segments, profiles, events, goals and funnels
Create advanced custom reports by combining multiple existing reports into one dashboard or by adding your own calculations to existing reports (e.g., calculate ROI from paid search campaigns)
Google Analytics 4 is not only a new user interface or dashboard; it is an entirely new way of doing analytics.
Some of the biggest differences include:
-
A completely new user interface that focuses on what matters most to your business right now and helps you get there faster.
-
A simpler navigation structure that allows you to focus on data and insights as opposed to navigation hierarchies and sub-tabs.
-
An enhanced personalization experience that lets you see your most important data at a glance with less clutter and more context than ever before—all without having to set up any profiles or filters beforehand!
If you’re looking for a way to help streamline your marketing efforts and improve your data analysis skills, Google Analytics 4 may be the tool for you! We integrate and configure GA4 tracking with every website we build and launch, and, for clients that retain us as their marketing agency of record, we use the data collected to make strategic changes and adjustments to website content, online advertising campaigns, lead generation campaigns, and more.
If you’re interested in learning how Sublyme Digital can help your brand or business unlock the potential of data analytics, contact us today!
If you’re interested in learning more about GA4, you can find training and support materials here.
