You're Online. What Now?
Modern online marketing means using data to make decisions. It’s not enough to just post on Facebook and hope that people will find you—it’s important to track everything from the performance of your ads, to the number of clicks, clicks per page view, time spent on site and bounce rates. Once you know who your audience is and what they respond best to, then you can tailor your content accordingly and improve engagement rates over time.
Analytics & Metrics - An Overview
Analytics is the process of collecting, analyzing, and reporting on data, and are key to making online marketing work. They provide you with the information you need to make better decisions about your content and campaigns, helping you track what is working for your business and what isn’t. When it comes down to it, this will help you decide where to focus your efforts so that they have maximum impact: for example:
Analytics can help you understand who’s using your products and services so that you can better target them with advertising campaigns.
Analytics can help identify problems in the user experience so that you can fix them before they cause customers to churn from your product or service.
Data analysis is the key to making online marketing work.
The more data you have, and the more you can analyze it—and use it to make strategic decisions—the better your online marketing will be.
Here are some examples of data analysis that has helped us improve clients results:
We’ve been able to see which blog posts resulted in the most traffic, and which ones got less traffic. We were then able to focus our efforts on writing more content related to popular topics.
We found which keywords drove visitors from search engines and then looked at how effective those keywords were for landing page conversion rates. This showed us what terms were best for driving conversions versus just getting visits or clicks.
At Sublyme, our goal is to help clients find the right mix of analytics tools and data analysis services to meet their unique needs. We understand that every business is different, and we’re here to help you find solutions that work for you. If you need some advice on which analytics tool is best suited for your company, please contact us today!
At Sublyme, our goal is to help clients find the right mix of analytics tools and data analysis services to meet their unique needs. We understand that every business is different, and we’re here to help you find solutions that work for you. If you need some advice on which analytics tool is best suited for your company, please contact us today!
