Two to three minutes, closer to three. It reads your site, works out what you sell and who buys it, finds the interaction worth replacing, and writes the deliverable. Stay on the page and it builds live on your screen. It arrives in your inbox either way, so closing the tab costs you nothing.

Not unless they want to. A Spark is designed to run completely independently — firing at the exact moments nobody is staffing, like a Sunday evening or a browse at midnight. If a team member had to manually approve every run, it would just become another next-working-day email. It does the heavy lifting automatically, leaving your team free to step in only when they choose to.

WordPress, Shopify, Wix, Squarespace, BigCommerce, hand-built HTML. A Spark is a layer over something that already exists on your site, not a migration and not a rebuild. The form you have now usually stays exactly where it is; what changes is what happens after somebody fills it in.

One. There is no list behind it, no sequence, no drip and no follow-up. No account to create and no app to download. If they want to carry on talking they reply, and then they are talking to you rather than to a schedule.

It is the shape of one. Consider this page an inspiration tool — a proof of what a single Spark can do. Sparks come in many shapes and sizes, and we would never limit a client to just one implementation. The moment it targets and the reasoning behind it are the strategic parts worth arguing about, and that is where our conversation starts. What it takes to build depends entirely on what your stack can tell us and where your highest-value moments live.

Then it stops. Plenty of sites sit behind a firewall, a bot filter or a privacy setting that tells automated readers to stay out, and when ours meets one it respects it — no retry from somewhere else, no disguising itself as a browser to get past. That is the same posture we bring to every build: we do not enforce rigid rules, we simply suggest what we feel would work best. You get told exactly what happened and an invitation to point us at the pages you are happy for us to read.