Search & AI visibility
Three acronyms. You should not have to pick one.
One agency sells SEO. The next says SEO is finished and sells AEO. A third has moved on to GEO. The question underneath has not changed: when somebody goes looking for what you sell, do you come up? We work the whole surface, because the same work feeds all of it.
One umbrella. Everything under it.
Search did not get replaced, it got crowded. The same customer now asks the same question of Google, of an AI assistant, and of a map — and each of those answers from somewhere different. One program covers all three. Take any point.
Sold by channel, or covered as one.
Nothing has been replaced. Search has added surfaces, and each new one arrives with a new three-letter name and somebody selling it as a separate product.
Buy an acronym
SEO is the retainer. AEO is an upsell when AI Overviews start eating clicks. GEO arrives next year as a third line item. Each is reported separately, each claims the same wins, and the client is left guessing which one they are short of — usually by watching inquiries fall while three dashboards stay green.
Cover the whole surface
One program across Google, the map pack and the answer engines, because the entities, structure, content and authority that win one largely win the others. You are never buying the wrong letter, and you are never exposed on a surface nobody sold you. That is what we mean by Holistic Search Optimization.
Three where visibility was the job.
Each of these had to be findable at a scale that makes the work obvious — fifteen locations, three thousand products, a category full of larger competitors.
Twenty-three on getting found.
The largest thing we have written about, by a distance. None of it is gated, and if the question you actually have is in here, the answer already exists.
Find out which surface you are missing.
Give us any page on your site — your homepage, a service page, a product, your contact page. We run Google Lighthouse against it, read it the way a search engine and an assistant do, and send back what we found in plain English: four scores, what is working, what is not, and the three fixes worth doing first.
No call, no pitch, no credit card. The report is yours either way.
Real data from the page you give us. Answered the same day if you ask a question with it.
Being found is one of three.
Visibility earns the visit. What happens next is the build, and buying attention outright is the third. You can take any one of them without the others.
Web design & development
Custom and WordPress, with the search foundation included rather than retrofitted. Most of a website is the part nobody sees.
Advertising & Sparks
Ads do not fail in the ad, they fail after the click. We fix the destination before a dollar is spent, then measure against qualified inquiries.