Advertising & Sparks
Anybody can buy you the click.
The click has a price list. What happens after it does not, and that is where the money is actually made or lost. We run Google Ads and Meta, and we build the thing that catches what they send — because traffic arriving on a page with nothing to do is the most expensive habit in digital marketing.
The conversation has to survive the click.
A paid campaign is four turns of one conversation: they ask, you answer, your page keeps talking, and they reply. Almost all of them break at the third turn. Take any turn.
A Spark does not care where the traffic came from.
Conversion work is traffic-agnostic. It improves whatever is already arriving. What paid media changes is not whether it matters — it is how fast the arithmetic gets your attention.
Organic, social, direct and word of mouth. A better path earns more from the visitors already arriving, and nobody invoices you for the ones who leave.
Every visitor arrives with a price on it, and you pay it whether or not they inquire. The same fix lowers what each inquiry costs, on every click you buy.
Ads without the path is renting attention. The path without ads still works, it just works slower. Most clients want both, though either stands up alone.
Three where the destination was the work.
In each of these the campaign was the easy half. What the visitor found when they arrived is what decided whether any of it paid.
The audit on this page is one.
A Spark is a lead generation automation that gives a visitor something genuinely useful within minutes of answering a few questions, instead of a thank-you page and an open-ended wait. It is the difference between a form that takes and a tool that gives.
This one, specifically.
Give it any page on your site and four short answers. It runs Google Lighthouse against that page, reads it the way a search engine and an assistant do, and emails you four scores, what is working, what is not, and the three fixes worth doing first. Usually within minutes.
Yours would do something else entirely. For a hospitality client, theirs plans a guest’s week around the live weather forecast. The pattern underneath is the same: answer a few questions, get something real, and the inquiry that arrives already knows what it wants.
No call, no pitch, no credit card. The report is yours either way.
Real data from the page you give us. Answered the same day if you ask a question with it.
Sixteen on spend and conversion.
Quality score, negative keywords, ROAS, attribution, abandoned carts and why a site that gets traffic still does not convert. None of it is gated.
Paid is one of three.
Buying attention is the fastest of the three and the only one that stops the moment you stop paying. The other two compound. Most clients end up wanting some of each.
Web design & development
The destination itself. Most of a website is the part nobody sees, and it decides whether the part they do see works.
Search & AI visibility
Traffic you are not paying for, across Google, the map pack and the AI answers. Slower to arrive and it does not switch off.
The questions that come up.
Every answer is built for two readers
A lead generation automation that gives a visitor something useful within minutes, instead of a thank-you page and an open-ended wait. The audit on this page is one of ours — We build them for clients too, including a hospitality client whose Spark plans a guest's week around the live weather forecast.
No. We run Google Ads and Meta, because that is where most of our clients' buyers are and because we can see what happened afterwards. Programmatic buys reach at the cost of visibility, and we will not spend your money where we cannot answer for it. If programmatic is right for you we will say so rather than taking the budget.
No. A Spark works on whatever traffic you already have — organic, social, direct, word of mouth. It is the destination, not the channel.
You do. We work inside your Google Ads and Meta accounts, or set them up in your name if you do not have them yet. The account, its history and its data stay with you if we stop working together, and we hand over cleanly rather than making it awkward.
Inquiries, what each one cost, and where it came from. Clicks and impressions are in there because they explain the movement, but they are not the headline — a campaign that doubles its click-through rate and halves its inquiries has got worse, and a report built on clicks would call that a win.