Launching a Nutha
Nutha Shutta approached AdComm in the early spring of 2022 with an incredibly catchy name and a plan for complete New Jersey Shutter sales domination; we couldn’t resist playing our part! They had two initial requests, a new logo, a new tagline, and a new, fully responsive – Sublyme – website. So let’s get to work!
Allow us to be honest, as proud and obsessive creatives, it’s so much more enjoyable creating logos and taglines for brands and companies that have clever names and are clearly open to outside-the-box thinking, and Nutha Shutter certainly fits that mold. Nutha Shutter is, in many ways, a brand extension of sorts, a venture by a team with 35 years of interior expertise and dedication to being the leading shutter installation company in North Jersey. A great group, with past content we were able to review as we advanced in our effort to, as a start, develop a logo and tagline.
We generally, if not exclusively, use logos and their fonts and colors to be our guiding light when developing websites, so it was an essential first domino toward our overall creative goal.
Every project is unique, but one constant is that strategic decisions must be made early to build a solid foundation. For example, for Nutta Shutta’s logo, we knew clean, simple, and multipurpose were essential. By multipurpose, we mean not only for web but also business cards, letterhead, videos, etc. – a logo we knew they could grow with moving forward. So, with that in mind, we did just that, we created a clean logo using a modern font, simple associated visuals, and colors we knew would grab attention – and the logo does that and more we feel. It also sets the table for the website, digital ads, the website, and additional assorted digital or print creative. We knew we had a winner, so we set forth on developing the website, knowing that a catchphrase would also be an essential component to include.
Okay, it’s now time to build a Sublyme website!
It was also essential to make the checkout process as easy as possible. Since Healthy Habits is currently only available in New Jersey, we decided to add two small snippets of code to the function.php file.
Snippet number one ensured that New Jersey was the only option available from the state dropdown.
Let's Build Something Sublyme
We believe in the power of digital, and we want to hear about your 2022 digital goals and objectives.
All we need to get the ball rolling is your name and email; from there, we can begin to strategize your forthcoming digital dominance!