When we met TrekFirst, the funders of Invistitne, they had a name and were looking for a BIG idea. The name was Invisitone, and the big idea we helped create from it was a new line of online digital hearing aids to fill the gap between hearing amplifiers that cost $99 and digital hearing aids that cost upwards of $3,500.

In 2020, the online hearing aid marketplace was very congested because the law of the land had changed. The 115th US Congress introduced the “Over the Counter Hearing Aid Act of 2017,” which allowed the marketing of hearing aids directly to consumers.

How did we ensure Invisitone stood out from the crowd?

Our a-ha moments arrived in bunches, as our agency partners at moddern Marketing and our team began brainstorming an entirely new brand for Invisitone focused on sound and the joy the hearing, particularly hearing more and spending less. First, it was decided that Invistone would offer three models: Accent, Bridge, and Coda, all names that aligned perfectly with our overall theme of sound. moddern developed a brand identity for each model, multiple taglines, original packaging, and custom user guides. Then, Sublyme Digital created an eCommerce website focused on conversions, an Invisitone blog, social media pages, and search and social media ads to build awareness and drive sales.

Invisitone.com launched in March of 2020, right around the time COVID became a more considerable concern in North America.

Invisitone was a challenging project that we’re proud and grateful to have undertaken, and we look forward to continuing to help clients navigate and embrace the challenges presented by online sales and marketing.