List out a few demographics of your customers such as: Are they a local market? Are they businesses, individuals or families? Would they be searching for you on mobile, or from a laptop? What level of knowledge do they have about your products or services? What do they want right now, when they are searching for you?
Like any good marketing campaign, you need to create or solve a problem. You also need to show why your organization or business is the best at giving the searcher what they are looking for. Answer these questions about your campaign: What makes your business unique, and different than your competitors? What are your key unique selling points (USP)? What are you offering right now to get your customer to click your ad?
Google Ads is intent marketing. You are getting seen by potential customers exactly when they are searching for your offer, product or service. Think like your customer. List out what you think they would be typing into Google when they want what you’ve got. Remember that people are now searching like they speak. Please list at least 10 phrases that you think people would use when looking for you.
Think about the results you need to achieve from your campaigns. List out your campaign objectives. Do you want: Increased foot traffic Increased website traffic Online sales conversions Lead generation More coupon participants The better you know what you want you need from your paid ads, the better results you’re going to get. We can fine tune your targeting, ad copy, and ad groups.
Determine what it is you want your potential buyer to do when they see your ad. This will be based on what your business objectives are for your campaigns, but specifically what actions you want your customer to take when they see your ad. Do you want interested consumers to: •Click through to your landing page •Phone you •Make a donation •Make a reservation online •Like your Facebook Page •Buy a specific product
It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too. We'll research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google. Then we list out the strengths and weaknesses of their campaigns and determine how we can outsmart them, to win more customers. Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization? By checking out your rivals, we gain a better understanding of what your business is up against - and we can act to optimize your campaigns.
With Google Ads, there’s almost a limitless number of ways to track and measure your campaign metrics. What we measure will depend largely on what you want out of your campaigns. List out the metrics you need us to watch such as: •Number of clicks to your contest landing page •Number of email leads •Number of sales •Value of sales •Return on Investment (ROI)