In late 2021. we had the pleasure of working with the SpudZone team through our partners at Adcomm Advertising. SpudZone needed a marketing website singularly focused on helping them build on an online community of eager day-traders. The website needed to be fast, colorful, engaging while also developing and reinforcing the value of the education, coaching, and fully transparent trade call-outs offered to eager Discord channel subscribers.

Our first step was thoroughly investigating the current online trading marketplace. What did the competition offer? What were online traders asking about, and were there gaps or opportunities for SpudZone to differentiate themselves? Our experience always guides our process, and we understood that only after a deep-dive of research would we be positioned to deliver a beautiful transaction website.

We discovered that subscribers wanted transparent and easy-to-understand tips and advice on trades; to continuously learn, develop a sense of belonging, and generate valuable connections within the community.