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Case Study: Elevating Digital Presence for Preferred Home Health Care

Client Overview: For more than 30 years, Preferred Home Health Care & Nursing Services has been a cornerstone of compassionate and reliable care in the communities of New Jersey, Pennsylvania, and Delaware. Their extensive experience and dedication have earned them a reputation as a trusted provider of both medical and non-medical home health care services. Operating through a robust network of 15 strategically located branches, Preferred Home Health Care ensures that patients across these regions have access to the support they need to live fulfilling lives.

“Sublyme are powerhouse professionals! They are conscientious and deliver projects on time and accurately executed. It is my pleasure to work with these dedicated web professionals.”

Lisa Gallicchio,

Director of Community Relations Preferred Home Health Care & Nursing Services

Key Challenge

Enhancing Digital Footprint

In early 2021, AdComm Advertising invited Sublyme Digital to join an inter-agency team to enhance Preferred Cares' digital footprint. The goal was to leverage our expertise in online health care to build a robust digital presence that would support their mission and attract healthcare professionals.

Solutions Implemented

Enhanced Lead Generation

We undertook a comprehensive revision of their existing website to optimize it for lead generation. By improving user experience and implementing strategic calls-to-action, we aimed to convert more visitors into potential clients.

Dedicated Site for Staff

To bolster staff retention and celebrate achievements, we built a specialized website focused on staff awards and recognition programs. This platform serves as a motivational tool, fostering a sense of community and appreciation.

SEO-Optimized Location Pages

We revised the location pages to boost search engine optimization, ensuring that each site is easily discoverable by those seeking home health care services in their area. This enhancement aims to increase visibility and attract more local clients.

Conclusion: A Blueprint for Digital Success in Healthcare

As we step further into 2024 with Preferred Home Health Care & Nursing Services, Sublyme Digital has assumed full responsibility for their digital marketing needs. Our comprehensive digital efforts have significantly strengthened their digital presence and broadened their reach. These initiatives have not only bolstered their ongoing operations but also laid a strong foundation for future growth and success..

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