Author: Graham Davidson Graham Davidson is the Owner and Chief Marketing Guru of Sublyme Digital, leading the agency’s remote-first approach to deliver impactful web design, SEO, and digital growth strategies…
Our Guide to Maximizing ROI with Search Terms Reports Key TakeawaysYour Search Terms Report is a goldmine: Regularly reviewing it reveals exactly what users are searching before they click your ads.High-value…
Expert AdWords Budgeting for Cash Home Buyer Campaigns Key Takeaways The cash for homes PPC space is highly competitive, with average CPCs often exceeding $35–$100+ in major metros. Budgeting must…
Scale AdWords: 4 Solutions to Common Challenges Key TakeawaysScaling AdWords campaigns comes with challenges like budget constraints, diminishing returns, and maintaining ad quality.Effective strategies include refining audience targeting, optimizing ad…
Four AdWords Tracking Mistakes That Could Be Costing You Big Key TakeawaysProper campaign tracking is essential for optimizing your AdWords campaigns and maximizing ROI.Common mistakes include neglecting conversion tracking, ignoring…
Metrics to Help Measure & Maximize Your AdWords Success Key TakeawaysTracking the right metrics ensures your Google AdWords campaigns deliver measurable ROI.The five most critical metrics are Click-Through Rate (CTR),…
Top Strategies to Scale High-Performing AdWords Campaigns Key TakeawaysHigh-performing campaigns are the foundation of a successful AdWords scaling strategy.Metrics like ROAS, CTR, and CPA are critical for identifying top-performing campaigns.Audience…