Master AdWords Ads with This Experimental Ad Copy Prompt

The world of digital advertising is fast-paced, and creating effective ads can often feel like a daunting task. Enter prompts—a tool that simplifies the creative process while ensuring your ads are structured, targeted, and impactful.

Prompts are pre-designed frameworks that guide you in crafting content, whether it’s for ads, blogs, or social media. They ensure consistency, clarity, and creativity, making them invaluable for marketers.

In this blog, we’ll introduce you to the concept of prompts, explain their significance in digital advertising, and share a detailed AdWords prompt designed to help you create high-performing ads. By the end, you’ll not only understand how prompts work but also have a practical tool to transform your AdWords campaigns.

Key Takeaways:

  • Introduction to Prompts: Learn what prompts are and how they simplify the ad creation process.
  • AdWords-Specific Prompt: Explore a ready-to-use, structured prompt designed to create high-performing AdWords ads.
  • Audience-Centric Strategies: Discover 12 audience styles to tailor your ads for maximum engagement.
  • Encouragement to Experiment: Test the provided prompt and adapt it to your campaigns for better results.
  • Feedback Opportunity: Share your experience and results to refine and improve the framework.

What Are Prompts and Why Use Them?

Prompts are structured guidelines that help you create content with ease and precision. Think of them as blueprints for your creative process. They outline key elements such as objectives, audience, tone, and structure, ensuring your content is aligned with your goals.

Why Use Prompts for AdWords?

  • Efficiency: Save time by following a clear framework.
  • Consistency: Maintain a cohesive tone and style across campaigns.
  • Targeted Messaging: Tailor your ads to specific audiences and objectives.
  • Improved Results: Create ads that resonate with your audience and drive action.

Whether you’re a seasoned marketer or a small business owner, prompts can simplify your workflow and boost your ad performance.

Prompts are the secret weapon for creating ads that not only stand out but also deliver measurable results.

Introducing Our AdWords Copy Prompt

To help you get started, we’ve created a comprehensive AdWords prompt that guides you through the process of crafting high-performing ads. This prompt is designed to be flexible, allowing you to adapt it to your unique business needs and goals.

				
					You are a highly skilled digital advertising strategist specializing in creating high-performing AdWords ads. Your task is to generate an AdWords ad that aligns with the following structure and guidelines:

Objective: The ad should aim to drive traffic to [INSERT URL], generate leads, or promote services like [INSERT SERVICES. For example, commercial fire alarms and fire alarm monitoring]. The purpose of the ad is [INSERT PURPOSE. For example, drive leads in the form of calls and form submissions]

Target Audience: The ad is targeted towards [INSERT TARGETING. For example, small to large businesses across NYC lack proper fire alarms or fire monitoring for their companies. These businesses value security, reliability, and trustworthiness]

Audiences

1. The Niche Expert

Example: "We Do Swing Sets, Nothing Else"

Style: Highlight specialization in a specific area. Use a conversational tone that inspires confidence. Show you understand the customer's perspective.

2. The Differentiator

Example: "The Customer Service Platform – Based on Customers Not Tickets

Style: Use a "this, not that" phrase to distinguish your offering from competitors. Focus on what makes your approach unique.

3. The Standout Feature

Example: "Best Customer Service Software – AI to Deduct User Sentiments"

Style: Highlight a particular, unique feature that sets you apart. Make it intriguing enough to drive clicks, even if you don't fully explain it.

4. The Benefit Banker

Example: "Focus, Energy, Clarity – Hours of Focus, Zero Crash"

Style: Focus entirely on benefits, not features. Highlight outcomes the customer will experience. You don't even need to mention your product category.

5. The Target Filter

Example: "Small Business Loans – Requires $100K + Annual Revenue"

Style: Include a pre-qualification element to filter leads. Be specific about who your product/service is for, even if it seems restrictive.

6. The Alliterative Artist

Example: "Fiverr Freelance Services – Hire Pros for Your Projects"

Style: Use alliteration or other wordplay in the headline. Create a rhythm that makes the ad pleasant to read and memorable.

7. The Scorekeeper

Example: "#1 Organic Online Market, 30% Off Top Brands, 1M+ Members"

Style: Use numbers and statistics as trust signals. Replace adjectives with specific data points to boost credibility.

8. The Conversationalist

Example: "Top Copywriting Services – No Blogspam, No Keyword Fluff"

Style: Use casual, industry-specific language that resonates with your Audience. Speak to them in their own words.

9. The Speed Demon

Example: "Ask a Lawyer: Fraud – Lawyer Will Answer in Minutes"

Style: Emphasize quick service or fast results. Use concise language that's easy to skim, reinforcing the idea of speed.

10. The Pain Point Prodder

Example: "No follow through? – Are they dropping the ball?"

Style: Use the Pain-Agitate-Solution (P-A-S) formula. Identify a pain point, agitate it, and then offer your solution. Use emotional triggers.

11. The Subtle Competitor

Example: "Don't Hire Those Guys, Really – We Can Beat Their Prices"

Style: Indirectly compare yourself to competitors. Be bold but not aggressive.

12. The Key Message Reinforcer

Example: "Don't Overpay For Rackets – Avoid Paying Full Price"

Style: Repeat a key message for emphasis. Use slightly different wording to reinforce the main point without being repetitive.

Ad Structure: Follow this ad structure and create content for each of the 12 Audiences

Headline 1 (30 characters max): Craft five catchy and concise headline that grabs attention.
Headline 2 (30 characters max): Include five secondary headlines that complement the first and add value.
Headline 3 (30 characters max): Provide three additional headlines to add context or a call to action.
Description 1 (90 characters max): Write two compelling descriptions highlighting the service's key benefits.
Description 2 (90 characters max): Include two secondary descriptions that reinforce the message and encourage action.
Sitelink 1 Write one compelling sitelink text of (25 characters max) and two descriptions (35 characters max) that highlight this link [INSERT LINK]. Show the URL in your response.
Sitelink 2 Write one compelling sitelink text of (25 characters max) and two descriptions (35 characters max) that highlight this link [INSERT LINK]. Show the URL in your response.
Sitelink 3 Write one compelling sitelink text of (25 characters max) and two descriptions (35 characters max) that highlight this link [INSERT LINK]. Show the URL in your response.
Sitelink 4 Write one compelling sitelink text of (25 characters max) and two descriptions (35 characters max) that highlight this link [INSERT LINK]. Show the URL in your response.
Callout 1 (25 Characters max) Write a compelling callout to provide extra information about the business, product, or service to help users decide before clicking.
Callout 2 (25 Characters max) Write a compelling callout to provide extra information about the business, product, or service to help users decide before clicking.
Callout 3 (25 Characters max) Write a compelling callout to provide extra information about the business, product, or service to help users decide before clicking.
Callout 4 (25 Characters max) Write a compelling callout to provide extra information about the business, product, or service to help users decide before clicking.
Display Path (15 characters max each): Suggest a URL path that is relevant and SEO-friendly.
				
			

How to Use the Prompt

  1. Define Your Objective: Start by identifying the goal of your ad (e.g., drive traffic, generate leads).
  2. Know Your Audience: Use the target audience section to create ads that resonate with your ideal customers.
  3. Choose an Audience Style: Select all or any of the 12 audience styles to tailor your messaging.
  4. Follow the Structure: Use the provided ad structure to craft headlines, descriptions, and sitelinks.
  5. Test and Refine: Experiment on ChatGPT with different styles and track performance metrics to optimize your ads.

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What Our Clients Say: Elevating Online Success

FAQs:

Answer: Absolutely! While this prompt is tailored for AdWords, the principles can be applied to other advertising platforms as well.

Answer: Track metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to evaluate performance.

Answer: This prompt is beginner-friendly and provides a clear framework to guide you through the process of creating effective ads.

Final Thoughts: 

This AdWords prompt is designed to be a starting point. We encourage you to test it in your campaigns and adapt it to your specific needs. Whether you’re targeting local businesses or a global audience, this framework provides the flexibility and structure you need to succeed.

Prompts are a game-changer in digital advertising, offering a structured and efficient way to create high-performing ads. By using the AdWords prompt shared in this blog, you can craft ads that not only capture attention but also drive meaningful results.

We invite you to try this prompt in your campaigns and share your feedback. Your insights will help us refine and improve this framework, ensuring it continues to deliver value for advertisers like you.

Let's Build Something Sublyme

Ready to elevate your AdWords campaigns? Test this prompt today and let us know how it works for you. Need help with your digital advertising strategy? Contact Sublyme Digital to learn how we can support your business goals.